Retailers slow to promote social presence via e-mail

09/28/2009 | eMarketer

Though many online retailers have a social-media presence, few promote it in their e-mail marketing or Web site, a recent study found. Instead, the companies are more likely to include a store-locator tool. Social-media links in e-mails are on the rise, however, and were included in 20% of the marketing e-mails sent in July, the study found.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA