Retailers slow to promote social presence via e-mail

09/28/2009 | eMarketer

Though many online retailers have a social-media presence, few promote it in their e-mail marketing or Web site, a recent study found. Instead, the companies are more likely to include a store-locator tool. Social-media links in e-mails are on the rise, however, and were included in 20% of the marketing e-mails sent in July, the study found.

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