Starbucks touts portability and value of its instant coffee

09/28/2009 | Wall Street Journal, The

Starbucks is ready to introduce its Via instant coffee throughout the U.S. and Canada after testing it in Seattle, Chicago and London. The packets will be sold in Office Depot, REI, Target and Costco, as well as at Starbucks stores. The product might appear in grocery stores in 2010.

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