AOL tries to reinvent online ad unit with new format

09/28/2010 | Mediaweek

AOL, during a presentation at IAB's MIXX Conference, unveiled a new ad unit that represents a "fundamental redesign of the Web," according to Jeff Levick, AOL's president of global advertising and strategy. The unit, dubbed Project Devil, features a single interactive ad as an anchor for individual content pages. Seven top brands, including General Mills' Cheerios and Pillsbury, Lexus and Sprint are among the initial clients for the format.

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