Muscle Milk is introducing eight limited-edition bottles representing college football teams. The CytoSport brand will promote the bottles with events on and off campuses, and with region-specific radio ads and point-of-purchase materials. "People are so passionate about college athletics," the vice president of marketing for Muscle Milk said. "We saw big upswings in sales, not only in chocolate, but around all of our [eight] flavors."
Published in Brief: