Could crowdsourcing make your company more creative?

09/28/2010 | Motley Fool, The

Omnicom, General Electric and Salesforce.com are among the companies using crowdsourcing strategies to boost their innovation programs, and they're gaining a significant competitive edge along the way, writes Andrew Bond. "Crowdsourcing has created a way for companies to generate new business ideas at a low cost," Bond writes. "In the ego-filled, slow-to-change corporate world that may be saying more than you think."

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