Embracing social media doesn't mean news organizations can sacrifice quality

09/28/2010 | SmartBrief/SmartBlog on Social Media

Social media doesn't fundamentally change the rules that news organizations play by -- as always, it's what you do with a tool that counts, says John Walcott, SmartBrief's incoming editor-in-chief. Walcott, a veteran Beltway journalist who serves as McClatchy's Washington, D.C., bureau chief, says he hopes to find ways to marry traditional journalistic virtues with the speed and transparency of digital media. "Social media is as old as language, and it can help or hurt, depending on how it's used," he says.

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