How do digital creatives get inspired?

09/28/2010 | RealTimeAdvertisingWeek.com

Everything digital -- a well-done banner ads or quirky work from less likely sources such Twitter -- has the potential to wow top creatives, according to a panel at the OMMA Global conference during Advertising Week. Other sources of inspiration include global work, such as that of Ogilvy to develop ringtones keyed to individual communities in Guatemala, or helpful tools, such as Lufthansa's MySkyStatus, which adds flight details to a user's social-network feed.

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