Study: Consumers are confused by eco-labels

09/28/2010 | BusinessGreen (U.K.)

Research conducted by a consumer group called Which? suggests that about seven in 10 consumers are confused by the vast number of eco-labels emblazoned on foodstuffs, and would be more likely to buy green products if they understood what the labels really meant. The group suggests that the government should step in to streamline the process and create a more user-friendly system for environmental labeling.

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