5 steps for surviving these economic times

09/28/2011 | Sydney Morning Herald (Australia), The

Businesses shaken by the economic downturn may be tempted to cut their marketing budgets, but that's a mistake, writes Valerie Khoo. "[Y]ou need to continue marketing during downtimes to keep customers in your funnel," Khoo writes. Among her other suggestions for surviving the economy are to use an accountant and to avoid focusing on negative reports.

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Sydney Morning Herald (Australia), The

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