Are you missing out on consumer-led innovation?

Consumers are potentially a valuable source of innovation, recent studies conclude. New technologies let users adapt, customize and redesign products, and that increasingly feeds back to corporate R&D efforts. "For many types of innovation opportunities, the creaky old paradigm of 'we producers will do it for you' is being competed away," write Eric von Hippel, Susumu Ogawa and Jeroen P.J. de Jong.

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