Groupon launches loyalty program to boost repeat business

09/28/2011 | Chicago Tribune (tiered subscription model)

Groupon has created a loyalty program called Groupon Rewards, designed to reward daily deal customers who make repeat visits to stores and restaurants after using their initial Groupon. The service, which rolls out first in Philadelphia next month, tracks how much the user spends during additional visits to the business and rewards the customer with a new Groupon voucher to spend there.

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