How to engage -- not enrage -- your e-mail subscribers

09/28/2011 | NetworkSolutions.com

Building your e-mail list can be a painstaking process, and all it takes is a few mistakes for your readers to get fed up and click "unsubscribe." To hold on to your subscribers, avoid pushing your products, offer relevant information such as industry updates and keep the content entertaining, Monika Jansen writes.

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