India's second-largest airline will abandon its low-fare strategy

09/28/2011 | LiveMint.com/The Wall Street Journal (India)

Kingfisher Airlines is exiting the low-fare market to concentrate on what it says is a growing demand for a full-service airline. Vijay Mallya, chairman of India's second-largest airline, broke the news at a recent shareholders meeting. "Having a high-end, full-service branding ... would definitely help create a differentiated offering in a market which is fast getting commoditized," said aviation consultant Amber Dubey.

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LiveMint.com/The Wall Street Journal (India)

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