Severe weather events boost demand for generators

09/28/2011 | Wall Street Journal, The

Consumer demand for generators has been strong amid storm-related power outages. "I think we've gotten into a pattern of more severe weather events, whether it's snow or ice or rain or wind, you're just losing power. And I think people are more comfortable now with, 'Hey, my neighbor has this generator and maybe I should try it next year," Outdoor Power Equipment Institute President and CEO Kris Kiser said.

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