Keep it simple to foster strategic success

09/28/2012 | Harvard Business Review online

Complexity is a sign of bad strategy, write Donald Sull and Kathleen M. Eisenhardt. A good strategy can be simmered down into basic rules that make execution more manageable. "Simple rules represent the beating heart of strategy. When applied to a critical bottleneck, carefully crafted, and used in a mindful manner, they can guide the activities that matter," they write.

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