Red Bull engages college students with mobile game

09/28/2012 | Mobile Marketer

Red Bull mobile ads in the Spotify iPhone application take users to a landing page and a mobile game in a campaign targeting college students. The landing page also points users to Amazon, where they can buy Red Bull products. "As we all know, college-aged consumers are all about their mobile phones; mobile is the only device they interact with 24/7 -- not e-mail or television," said Cezar Kolodziej, CEO of Iris Mobile.

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