Upcoming webinars:

09/28/2012

How Chiquita and FunMobility used Reward-Driven Mobile Relationship Management to Win at Retail (Oct. 11)

The technology world has radically changed, and traditional CRM, analytics and product marketing need to be completely rethought in light of the smartphone revolution. Mobile Relationship Management (MRM) is rapidly transforming how companies engage and interact with users. True and effective MRM has only recently been made possible by new platforms and tools. Key learnings in this webinar include: Case Study: Real World Results from the award-winning Chiquita FanFun app; Making sense of the mobile landscape to pick effective solutions; Utility and emotional benefits to drive app downloads; The "circle of trust" and providing value to keep apps installed; How HTML5 can be used to create powerful hybrid apps; Top 5 Takeaways on how to build lasting and profitable relationships via mobile. Register for this free webinar.

Using Push Notifications to Generate Revenue, Drive Transactional Volume, and Increase Customer Loyalty (Oct. 24)

Join Xtify to learn how retailers, travel and hospitality brands, as well as publishers are using targeted push notifications to drive desired customer actions, increase transactional revenue, and build mobile user engagement. Our discussion will include real-world examples, best practices, and offer mobile marketers a clear understanding of how application usage history, customer location, user preferences, and CRM can be utilized to keep their apps and brand top-of-mind while also respecting user privacy. Register for this free webinar.

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA