Automakers changing slogans to drive marketing efforts

09/29/2004 | Bloomberg Businessweek

Toyota, which this week launched an ad campaign with the slogan "Moving Forward," is the latest automaker to drop a long-standing tag line from its marketing efforts. Pontiac, Chevrolet, Buick, Mercury, and Chrysler have all changed slogans this year. Ford will change its slogan for the second time in three years starting next month. And both Subaru and Kia are shopping for a new ad agency and a new advertising strategy.

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