MPG's interactive TV ad test shows technology's potential

09/29/2008 |

A four-week interactive TV test campaign in Hawaii for Chase banks by media shop MPG has the potential to offer a new model for measuring audience response, according to this article. For the test, viewers could use their remote controls to click to receive additional information from the spots. The pitch, which was available to 180,000 digital cable subscribers, garnered 909 responses.

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