Campaign appeals to fashion-minded football fans

09/29/2009 | NYTimes.com

A new football-themed campaign from men's clothier Phillips-Van Heusen and retailer J.C. Penney gives consumers a chance to have their say about which gridiron greats will earn induction into the National Football Hall of Fame. The campaign, with spending estimated at more than $10 million, includes a dedicated microsite where visitors can take part in an unofficial vote for which of the Hall of Fame nominees merits selection.

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