"Desperate" for integration

09/29/2009 | Advertising Age (tiered subscription model)

Sprint is sponsoring a series of branded vignettes that will develop alongside the new season of ABC show "Desperate Housewives." Developed by show staff, the "Another Desperate Housewife" campaign features a couple who use their Palm Pre device as a tool for handling romantic strife.

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Advertising Age (tiered subscription model)

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