Hearst social-shopping site new venue for Target's digital circular

09/29/2009 | Mediaweek

Target Corp., via a deal with Hearst, has placed a digital circular on Hearst's Kaboodle social-shopping site. "With a social community shopping site, users come when they're researching, discovering, becoming aware of products," said Rose Mills, Midwest sales director for Hearst Digital Media. "The fact that a retailer is using an online circular [in] a social community is allowing them to get in the purchase funnel as [shoppers are] getting closer to a sale."

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