Pilot program promises measurement quality-control

09/29/2009 | Advertising Age (tiered subscription model)

A group of major marketers including Unilever, Kraft and Coca-Cola Co. are participating in pilots led by the Advertising Research Foundation designed to yield industry-standard methodologies for conducting online audience research and measurement. Joel Rubinson, chief research officer at ARF, said, "It will be a very precise process where buyers and sellers will be trained on the exact same templates and definitions."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO