Google sees bright future for display ads

09/29/2010 | Wall Street Journal, The · NYTimes.com

Google, as part of its goal of making display ads "sexy," unveiled a range of two new video formats, a location-based format and other tools at the IAB's MIXX Conference in New York. By 2015, three in four display ads will be "social," and have a subscription feature so that users can be notified about similar ads, half of display campaigns will have video and half will use new real-time bidding tools, said Barry Salzman, Google's managing director of media and platforms for the Americas.

View Full Article in:

Wall Street Journal, The · NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY