Megan Ouellet, director of marketing at Listrak, offers 14 suggestions for improving an e-mail marketing campaign for the holidays. First, Ouellet writes, a review of the 2009 campaign is in order. "Knowing what worked for you last year, and what didn't, will help you build a successful strategy this year," she writes. Ouellet also suggests following the phases of the holidays, deciding early on a schedule and being mindful of best practices.
Published in Brief: