Why social-media content should be more like the police blotter

09/29/2010 | SmartBrief/SmartBlog on Social Media

Crime reports are consistently among the most-read content in newspapers, writes SmartBrief's James daSilva -- and they are something social-media content creators can emulate. Crime stories succeed because they're snappy, focused and regularly scheduled, daSilva notes -- all traits that social-media marketers should aspire to. "Great content is more often focused, concise and consistent, and the best content gives people a takeaway that they want to tell others about," he writes.

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