Chili's goes bold with new commercials, spicy dishes

09/29/2011 | New York Times (tiered subscription model), The

Chili's has made a shift back to people-focused ads with its latest commercials, moving away from the food-centric campaigns of the past three years. New spots aim to be highlight the casual chain's "bold" brand as well as its revamped menu items and help it stand out among a growing field that now includes fast-casual chains and even grocery stores.

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New York Times (tiered subscription model), The

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