Despite NBA lockout, Adidas rolls out Derrick Rose shoe

09/29/2011 | MediaPost Communications

Even though the National Basketball Association season is on hold because of labor issues, Adidas is going ahead with a campaign featuring last year's most valuable player, Derrick Rose, and his adiZero Rose 2 shoe. An ad from agency 180LA is already viewable online and will appear during sports programming on broadcast and cable TV beginning in October.

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