37signals co-founder Jason Fried felt the company's products were stagnating and wanted to find a way to boost the innovation needed to take them to the next level. His solution was to host a "roast" much like Comedy Central's celebrity roast specials. During a recent get-together, everyone at his company roasted the business' most popular product, then got to work on making improvements. "The roast hit all the right notes: It brought us together, generated some laughs, broke the ice on the first day of a long week together, highlighted a bunch of issues, and motivated us to dig in," he writes.
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