Survey: Corporate websites drive more sales than social media

09/29/2011 | ZDNet

Simple corporate websites trump sophisticated social media campaigns when it comes to driving sales, according to a survey of marketing executives by Demandbase and Focus. Almost a quarter of those polled said branded websites were their top source of online sales, compared with 3% who said social media was their top digital sales engine. "Social media may be heralded as the silver bullet ... [but] it's important to keep in mind that no business sale is made without the buyer going to the corporate website first," Demandbase CEO Chris Golec wrote in statement.

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