Big Pharma has big marketing plans for Affordable Care Act

09/29/2013 | Adweek

The Affordable Care Act will potentially allow millions of uninsured Americans to get insurance in the coming months, presenting Big Pharma with a new avenue to reach doctors and patients. Merck offers a website that provides free health and diet tracking for patients and their doctors, providing the drug company lots of consumer data. Since the ACA also focuses on keeping patients out of hospitals, often through medication, pharmaceutical companies will focus marketing on creating a personal connection to help people take their medication properly.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO