Caesars shows its ad hand for real-money online poker site

09/29/2013 | Advertising Age (tiered subscription model)

Caesars Interactive Entertainment is among the new players exploiting recently legalized real-money online poker in Nevada. Zambezi has crafted a humorous ad campaign for the Caesars-hosted World Series of Poker site, WSOP.com, with spots showing a man whose face-to-face game has "47 different tells" but doesn't need a poker face online, and radio spots that suggest a gambler could be playing "a flush while I flush."

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