Century 21 uses Craigslist for "Breaking Bad" finale tie-in

09/29/2013 | Advertising Age (tiered subscription model)

Instead of shelling out an estimated $400,000 for a 30-second spot during the show, Century 21 Real Estate got in on the "Breaking Bad" finale fever by listing Walter White's New Mexico home on the Albuquerque Craigslist page right before the episode aired. The post was full of insider references and featured a working phone number, and it had the backing of Twitter and Facebook posts, all from Mullen.

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