Chuck Taylors are flying high for Nike

09/29/2013 | Bloomberg Businessweek

Nike's R&D labs are pushing to find the latest technologies to help grow the company, but one of its fastest growing brands is anything but cutting-edge: vintage Converse brand Chuck Taylor. The shoes saw a sales increase of 16% in the latest quarter, thanks to expanded styles and customer-created options. For Converse, "the opportunities ahead are even greater," said Nike chief executive Mark Parker.

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