Facebook to alter ad-targeting formula based on users' likes, dislikes

Facebook will soon aim to make advertising on its homepage news feed more relevant by incorporating user response data such as ad clicks, comments, likes and shares. One of the goals is to enable a user who keeps hiding ads for a particular type of product or service to be less likely to be targeted with that type of ad again.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO