Hooters will mark 30 years with former waitresses on Instagram

09/29/2013 | Adweek

Hooters is looking to drum up buzz for its 30th birthday by inviting 300,000 former waitresses to its restaurants Friday to celebrate. The company is asking the waitresses to take photos of themselves and post them on Instagram using the hashtag #stepintoawesome. Hooters has acquired about 29,000 Instagram followers with the hashtag, Chief Marketing Officer Dave Henninger says. "We've had amazing growth on Instagram," he said. "It's a big part of our marketing mix going forward."

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO