How integrators can work with brands to boost business

09/29/2013 | Residential Systems online

The relationship between national brands and local integrators have remained strained despite evidence in other fields that cooperation can boost sales substantially -- even if overall advertising budgets remain static. Dealers and manufacturers have remained at arms length even though local integrators understand the value of being associated with a well-known brand. This report details four ways in which installers and brands can partner to improve sales.

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