Programmatic traders see media-seller numbers dwindle

09/29/2013 | Advertising Age (tiered subscription model)

The media-selling side of the programmatic buying equation is getting smaller, giving buyers on trading desks "leverage," according to Michael Brunick, senior vice president of programmatic at Magna Global, on an Advertising Week in New York panel last week. "We have a direct relationship between the trading desk and agency," said Havas Chief Media Officer Adam Kasper. "Publishers are creating a relationship with our teams."

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