Small-business lender weighs social media metrics

09/29/2013 | New York Times (tiered subscription model), The

Kabbage, an online service that provides lines of credit, has proved to be a valuable source of funding for Mitch Rezman, founder of Windy City Parrot who was rejected by other lenders. "It's really hard to find money today," Rezman said. When deciding whether to lend, Kabbage takes into account social media metrics in addition to more traditional measures of business stability.

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