The weighty secrets to Cinnabon's success

09/29/2013 | Bloomberg Businessweek

Cinnabon's position as a guilty pleasure has proved profitable for owner Focus Brands, which has expanded the brand to 54 countries since acquiring it in 2004. These days, led by former Hooter's waitress turned executive Kat Cole, the brand has experimented with calorie-cutting changes to the recipe in response to criticism from health advocates, but ended those tests in response to customers who want the authentic "gut bomb"

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