Gone in 60-seconds, at Clear Channel

09/30/2005 | Hollywood Reporter, The

Clear Channel Communications says it has had success convincing marketers to adopt 30-second spots in place of traditional 60-second ads, as it strives to cut down on commercials with its "Less is More" campaign. Kroger Market Place and American Equity Mortgage have both recently opted to shift to the 30-second format.

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Hollywood Reporter, The

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