GMnext.com offers retooled social media site for car buyers

09/30/2008 | InformationWeek

GMnext.com, a social media and networking site from General Motors, was set to be relaunched today. The site, which will include executive blogs, user-generated content and other social networking tools, is being seen by the automaker as a way to "interact directly" with a younger, more Web-savvy generation of car buyers, according to this article.

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