Poll: Obama supporters are into multimedia, McCain's watch TV

09/30/2008 | Mediaweek

Most backers of Democratic White House candidate Barack Obama use a mix of sources for news and entertainment, compared to backers of his Republican rival, John McCain, a majority of whom cite TV as their main source for news and entertainment, a MediaVest survey has found. The results from the poll of 1,000 respondents also found 65% of voters are following the election more closely than in 2004 and half say they will boost their consumption of election-related media through Nov. 4.

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