Revamped Wendy's to appeal to older eaters

09/30/2008 | Wall Street Journal, The

Wendy's is now officially part of Triarc Cos. -- its $2 billion acquisition of the quickservice burger chain closed on Monday. Look for the chain to alter its marketing to appeal to consumers 24 to 49, rather than looking for traction with the 18-to-24 crowd. Wendy's also plans to expand its breakfast business and remodel thousands of Wendy's locations.

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