Revamped Wendy's to appeal to older eaters

Wendy's is now officially part of Triarc Cos. -- its $2 billion acquisition of the quickservice burger chain closed on Monday. Look for the chain to alter its marketing to appeal to consumers 24 to 49, rather than looking for traction with the 18-to-24 crowd. Wendy's also plans to expand its breakfast business and remodel thousands of Wendy's locations.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY