The two faces of Richard Branson

09/30/2008 | Economist (free content), The

Sir Richard Branson, Britain's swaggering adventurer and the chairman of Virgin Group, is the country's best-known businessman, whose antics land him routinely on front pages. "The other, lesser-known Branson is a ruthless, wily entrepreneur who is always trying to get one over his rivals," the Economist writes in summarizing two new Branson biographies. "The former thinks he walks on water; the latter skates on thin ice."

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