Gap creative goes to Crispin

09/30/2009 | Advertising Age (tiered subscription model)

Crispin Porter + Bogusky, which is handling the 2009 holiday campaign for Gap, is expanding its relationship with the retailer to include all Gap advertising, according to this article. Crispin, which also reps Gap unit Old Navy, succeeds independent Laird & Partners, New York, which served since 2002 as Gap's creative agency of record.

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