Kogan, a consumer electronics manufacturer in Australia, is targeting Domayne and Harvey Norman as it launches new home appliances. Kogan has added vacuum cleaners, espresso machines and microwaves to its line of consumer electronics. "We're here to smash the status quo and we've done just that today," said founder Ruslan Kogan. "We're selling these [products] at a fraction of the cost of big name brands."
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