Don't underestimate your mom

09/30/2010 | Adweek

Mom bloggers are a key target for marketers -- but too many focus their efforts exclusively on moms writing about parenting and family issues, says Debra Williamson. Many moms write about other issues such as travel, automobiles or personal technology, and their influence and credibility makes them just as valuable to marketers as family-focused bloggers. "This diversity is both a benefit and a challenge for marketers; creating a strong blogger outreach program takes time, effort and nurturing," Williamson says.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY