Research shows user likes, dislikes for online ads

09/30/2010 |

Users not only view ads "as part of online life," they see them as "valued" if they are "relevant" to their interests, according to a study by Data & Management Counsel presented at an Advertising Week session. The study found 67% of users valued targeted ads, while significant majorities approved of banners with photos and text ads that arise in search. Much less popular were "takeover ads," pop-ups and in-video spots.

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