Research shows user likes, dislikes for online ads

09/30/2010 | RealTimeAdvertisingWeek.com

Users not only view ads "as part of online life," they see them as "valued" if they are "relevant" to their interests, according to a study by Data & Management Counsel presented at an Advertising Week session. The study found 67% of users valued targeted ads, while significant majorities approved of banners with photos and text ads that arise in search. Much less popular were "takeover ads," pop-ups and in-video spots.

View Full Article in:

RealTimeAdvertisingWeek.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL